So, Christmas Eve wasn’t the saviour that the retailers expected. In conversations with retailers, it seems that even Christmas Eve sales were down. As one said to me, “This is the quietest Christmas Eve that I can remember.”
That said, it seems that grocery sales were up leading up to Christmas. Gluttony takes another form?
Are the days of the traditional bricks and mortar store numbered?
Probably not. What we do know is that the internet and online shopping has meant that consumers have access to more information, which is a good thing. At least for the near future (probably until we get flying cars and jetpacks), there will be people who will go to the bricks and mortar shops.
You may get a lump of coal in your stocking if you buy the Christmas cards being sold by Typo, which feature the slogans "Merry F---ing Christmas" and "Happy Christmas D---head".
As expected (and probably hoped by the brand), there has been some controversy and outrage that the cards are offensive, and don’t represent the "true" meaning of Christmas.
The reality is that the cards were probably sold to fill a gap in the market and are more of a reflection on today's consumer driven society, rather than some inexorable slide into hellfire and damnation (or community standards).
An advertisement created by The Precinct studio highlights the debate about whether shock ads actually change behaviour. The viral execution features a mother preparing to inject her son with heroin before the scene changes to show him eating a hamburger.
The caption reads: ''You wouldn't inject your children with junk so why are you feeding it to them?''
A new advertisement to be shown in Washington DC (US) made by the health lobby group, Physicians Committee for Responsible Medicine (PCRM) shows an overweight, middle aged man lying in the morgue, with a half-eaten hamburger in his hand. Some lame acting by a weeping woman (the assumption is that she is related to him) and a nodding doctor, rounds out a generally unremarkable execution.
There's a lot more to the success of Masterchef than the cooking.
During the first series of Masterchef, I remember watching a repeat episode on a Sunday afternoon, and thinking that this was going to be a runaway success. I even wrote a letter to the Green Guide editor (which was published) saying that Masterchef was a “revelation” and would be one of the great successes of 2009. It is so nice that I sometimes get my predictions correct (I’m pretty good at guessing the gender of babies in utero, as well).
Ask any good salesman the key to making a sale, and they will tell you that there are two parts to a successful sales pitch. The first step is to create or highlight a problem in the mind of the customer. The second step is to provide a “logical” solution to the problem, thus dissipating any anxiety.
The key to the solution being accepted is that the customer has to feel some degree of trust in the salesperson, which makes it easier for the customer to believe that what is being offered will work. Once that happens, the belief becomes an integral part of their identity, so it becomes very difficult to dismiss it.
It’s pretty basic stuff, but it works most of the time.
It’s an appealing ad, but will the rest of the world get it?
There is a perception that in past two years or so, there has been an increase in sales. Some media outlets are even suggesting that sales are the new norm.
The dickhead and nose candy campaigns are two very different campaigns, with different potential outcomes.