Small screens on shopping trolleys will exploit your psychological state at the supermarket, while collecting data about your shopping behaviour
New technology to be attached to supermarket trolleys will play on the human mind’s openness to suggestion when undertaking a low-involvement activity such as grocery shopping. And if marketers respond to new research published in the Journal of Consumer Behaviour, it won’t be long before small screen advertising is attached to your small shopping basket. But there is much more to this little activity than giving you helpful information about specials and offers.
The recent “Father Bob” controversy suggests that perhaps Bob Maguire should be put in charge of marketing strategy at Christian HQ (not sure if they have a headquarters, but it sounds good – a big Church with cars with flashing crucifixes parked out the front; lots of people walking around with Bibles looking serious; interrogating atheists; all wearing those cassock thingies and the Pope headgear).
The Australian Health Minister, Nicola Roxon, has recently released the report of the federal government’s Preventative Health Task Force. Amongst some of the recommendations, the most sensible one is that it should be easier for people to be healthy. However, much of the media reporting has focused on the report’s recommendation that taxing of unhealthy products would lead to shifts in behaviour.
Of course, I'd heard a lot about her. It was quite difficult not to know about her. She was beautiful, she was exotic, she was fun, and open and tolerant. I mean it was hard not to miss her. I could see that she was quite sporty, pretty successful, and someone that I would definitely like to get to know.
And, she was young. But not young in a silly, immature kind of way. She was young in a good way – fresh, fun, a little bit risky.
But starting to mature. And the thing about her was that I had heard that she was quite complex… and I guess that was something that was really appealing about her. Fun, edgy, exciting.
But on the other hand there was a complexity about her… brooding, mysterious, creative, even spiritual. She was more than a single idea, she was the perfect package.
News that Christian Churches in Australia are about to start an advertising blitz to persuade people to bring Jesus into their lives, once again shows how naïve and uninformed businesses, government, and people are generally when they believe that advertising has some magical power to persuade people to behave the way they want them to. It seems that thousands of churches across 15 Christian denominations in NSW are behind a project that aims to promote the message that the teachings of Jesus are still relevant. The campaign, based around the slogan, “Jesus. All About Life” begins in three weeks.
Most of us like to think that we make decisions in a rational, sensible way. We prefer to believe that when it comes to making choices, whether to get out of bed, buy a Powerball ticket, turn left at the next set of lights, or even buy that house, the choices we make typically reflect our desires; we choose what, all things considered, we want. The process by which we make choices is pretty straightforward. We consider the pros and cons of a particular choice, or perhaps even do a more formal cost-benefit analysis. After weighing up our options, we choose the product we want the most. For the most part, it is a process that is carried out in the conscious mind. Pretty straightforward.
Lots, but there are some very scary similarities.
Okay, I’m not really qualified to write about flu epidemics, but the increased incidence of swine flu reports, made me return to an article that I read a little while ago.
The link between success and luck is stronger than most people think, writes Economist Robert Frank of Cornell University in The New York Times. The difficulty that some have with his argument is that it challenges everything about the American dream. But, sadly for all those people who like to think that they are fully responsible for "pulling themselves up by their boot strings", "brushing themselves off", and "thinking about tomorrow", it is very much the truth.
Since 1990, household debt has risen from around 80 per cent of income to around 130 per cent. So household finances were badly stretched leading up to the middle of 2008. There has been very little change in ratio of total household net worth from post-war to 1990. But after 1990, there was a significant increase in household wealth in proportion to disposable income, i.e., we have more money to spend, and products cost less. This is then coupled with the fact that economy has been more stable since 1985, than in prior postwar recessions – recessions have been less frequent and also shorter and smaller. As our wealth has increased, we have saved less, because we don’t feel the need to save for a rainy day (because we believe that we will always have money). The optimism bias tells us that if times are good, we assume that times will continue to be good.
Consumer Action commissioned Dr Paul Harrison, Deakin Business School, Deakin University and Marta Massi, School of Marketing and Communication, Lumsa University (Rome), to study the psychological aspects of one form of credit marketing - unsolicited credit card limit-increase offers (UCCLIOs).