It is surprising that the practice of marketing (and business strategy more generally) does not explicitly integrate and address the environmental problems and their impacts on mankind.
Yet by not doing so marketing practitioners are sowing the seeds of their own destruction. In the not so distant past businesses were quick to respond to less significant marketing-related problems.
For example, firms, consumers and governments spent hundreds of billions, if not trillions, of dollars dealing with the millennium bug, or Y2K problem. As many will remember computer programs traditionally only had two digit codes for the year and could not adapt to changes associated with moving from the twentieth century to the twenty first century which required a four digit code for the year.
The purchase of 43 farms in northern NSW by a state-controlled Chinese mining company has prompted calls this week for tougher restrictions on foreign investment.
Seven weeks after the elimination of Osama bin Laden, the fallout of the American operation continues to wreak havoc in the US-Pakistan bilateral relationship.
Despite reassurances from US Secretary of State Hillary Clinton, stating categorically after her visit to Islamabad two weeks ago that there was no evidence anyone in the Pakistan hierarchy was aware of bin Laden's presence, bilateral relations have gone from bad to worse since then.
One cannot sufficiently stress how humiliating the unilateral US operation was for the Pakistan army, the only truly national institution.
Accordingly, it has badly hurt its standing in the eyes of the Pakistani public.
As a reaction to the bin Laden operation and to reclaim the initiative in US-Pakistan relations, the Pakistani government and army have taken several steps.
Unfortunately, many of these have complicated matters.
Being in Tunisia post the revolution, one can not help but notice the explosion in political debates every where, the public fora held on a daily basis, the endless Q&A programs on all TV and Radio channels, the print press saturated with opinion pieces and open letters and most of all of internet-based social media following every new development and value-adding to it with its own analysis and recommendations for action.
Truly, the scene at the social and political levels have totally transformed.
Of course, there are challenges in this first-ever Arab nation to successfully dislodge a dictator by peaceful means.
First and foremost, has been the security challenge or how to restore a degree of confidence and trust in a police force that for the past half century was seen as the oppressive arm of the authoritarian regime of the dictatorial president.
While in Barcelona for a scoping conference to set up a new research institute for the UN 'Alliance of Civilisations', I was asked how it is that culture should be looked at and taken more seriously in economic debates.
My take on this complex question is not a simple one. In fact, we can argue easily that a lack of appreciation for cultural specificities can easily derail the best development programs even those with the best of intentions. This is a no brainer!
But we can also argue that the prevalence of 'intercultural tensions' and conflicts can damage a country's efforts to improve its lot economically. We can look at countries in Africa, the Middle East and South/West Asia to realise this.
In order for democracy to really take hold in the wake of the recent Arab Revolutions, the people of the region should be careful not to conform to Western ideas of democracy and instead develop their own model, one relevant to their own cultural norms and in tune with their own rich history of democracy.
The Arab Revolutions themselves give us insight into what this model might look like. Indeed, recent events are to be admired for the extent to which divergent voices have been heard, legitimate grievances have been aired, and women and minorities have been involved.
They are also to be admired because a balance has often been struck between the pragmatic and the ideal, between the secular and the religious, between the desire not just to oust failing tyrants but to replace them with something new, something that could respond to the varying needs of the citizens.
Although Australia has repeatedly expressed its solidarity and support with the Arab uprisings and has called for a no-fly zone to be imposed on Libya, what exactly Australia should learn from the popular democratic movements sweeping across the region has yet to be considered.
The dramatic sequence of pro-democracy movements that are emerging in the Middle East and North Africa serve as a unique opportunity for Australian politicians and policy-makers to learn three key lessons which have very specific consequences for Australia’s foreign policy, its trade and security, and its relationships with the Arab world.
The movement of people from their countries of origin to another country seeking a more secure and better life is not a new phenomenon and is not likely to diminish any time soon.
The prevailing wisdom in migration scholarship and policy circles is that people move either in a voluntary or un-voluntary capacity. In other words, there are waves of migration driven by purely pull factors in the form of better living standards in economically more prosperous countries.
Forced migrants, on the other hand, are represented as those who usually leave their countries of origin because of push factors relating to insecurity, oppression, sometimes even environmental concerns.
But this distinction does not change the fact that migrants, either forced or voluntary, undergo similar challenges during the actual time of movement as well as when trying to adapt and settle in a new country.
Working with regions is a step in the right direction The Grattan Institute report on Investing in regions is timely as both Federal and Victorian governments grapple with challenges of a ‘two speed’ or ‘patchwork’ economy and metropolitan transport and planning problems arising from rapid population growth. The report takes an unapologetic economic stance, and implicitly accepts that the benefits of agglomeration economics (economic growth) outweigh the costs. Its findings suggest that market forces should be left to ‘get on with it’. Social, civic and environmental returns are key components of liveability. They are the reason people are moving to coastal cities and ‘bolting’ regions. It is up to governments to make sure that economics does not drown these out. Common sense confirms Grattan’s main conclusion: that government spending will not produce the same return regardless of where it is spent.
As I landed in Paris yesterday and was greeted with the very ethnically diverse workforce at Charles Degaulles Airport, I could not help thinking about the current polarised debates of migration, race and racism in French polity and across Europe.
Indeed, and for the last few weeks French society has discovered that apparently even their once cherished football (soccer) national team did not escape the politics of ethnicity and identity. It was revealed that there discussions and plans to limit the number of African and Arab junior players in French football clubs and sports institutes as a way of preserving the presence of 'white' players at elite levels.
The story implicated even current national team coach Laurent Blanc (ironically his name translates to ' Laurent the White'!!) and descended French society into yet another dark episode of implicit institutional racism that is often swept under the carpet.