My initial iBook upload, ‘How To Mojo: A Guide to Mobile Journalism’, was published reasonably quickly on iTunes using iBooks Author - in about three days, I think. However, the update took almost three months. Here's what happened.
Three weeks after uploading the updated files for the second edition, the iBooks Review process found I had used their trademarked word, iBook, once. Since Apple take 30% from the sale of each book, I thought, why shouldn't I use the word? After all, it's what iTunes is selling, my iBook. But that type of thinking goes no where with Apple. So we removed the offending word and re-submitted the files. This is where the rot, or more to the point, the stench of rotten Apple, really set in. It took almost another 8 weeks of prodding at Apple's core for the update to go live online.