Deakin Speaking

Small screens on shopping trolleys will exploit your psychological state at the supermarket, while collecting data about your shopping behaviour

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New technology to be attached to supermarket trolleys will play on the human mind’s openness to suggestion when undertaking a low-involvement activity such as grocery shopping. And if marketers respond to new research published in the Journal of Consumer Behaviour, it won’t be long before small screen advertising is attached to your small shopping basket. But there is much more to this little activity than giving you helpful information about specials and offers.