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co-creation

Co-creation and the new world of marketing

Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky life?

The videos were a new feature available to Facebook users developed to celebrate the social network’s 10th anniversary. The program uses photos and activity from your Facebook feed to create a one-minute movie, accompanied by music that gets you emotionally involved.

But this wasn’t just for fun. The movies are examples of a clever contemporary technique used by marketers to build loyalty for declining brands.

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