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social marketing
#kony2012: a new paradigm in social media for social change?
This week, global attention has turned to wartime atrocities committed by Ugandan rebel leader Joseph Kony. This has been driven by a social media campaign launched by Invisible Children – in its first three days, the Kony2012 campaign’s YouTube video had been viewed over 40 million times.
Dickheads and Nose Candy... controversial, but will they change behaviour?
Two social marketing campaigns have caused a bit of controversy in Australia in the past week or so. In Victoria, VicRoads has launched their "Don't be a Dickhead" campaign, while in NSW, the Department of Health's anti-drug educational campaign has sparked controversy over the use of colloquial language to describe drugs; terms such as"nose candy".
The dickhead and nose candy campaigns are two very different campaigns, with different potential outcomes.