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dickhead campaign

Dickheads and Nose Candy... controversial, but will they change behaviour?

 

Two social marketing campaigns have caused a bit of controversy in Australia in the past week or so. In Victoria, VicRoads has launched their "Don't be a Dickhead" campaign, while in NSW, the Department of Health's anti-drug educational campaign has sparked controversy over the use of colloquial language to describe drugs; terms such as"nose candy".

 

The dickhead and nose candy campaigns are two very different campaigns, with different potential outcomes.

 

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