Currently, there is significant debate over the recent announcement by Victoria’s Shadow Education Minister, Martin Dixon, that a Coalition Government would enforce truancy laws and fine the parents of students who are absent from school over extended periods of time, or who are regularly absent. The application of these fines would occur where an unidentified person decided that the reasons provided for absence were unacceptable. The basis for such a decision is as yet unclear, and it is not this issue that I am addressing here. As things become clearer, I am sure there will still be much to be clarified.
Would you say your child’s education is important to you?
It seems like a harmless enough enquiry and, when asked, what parent would not instantly agree that their child’s education is a priority?
But when it comes to the sale of educational software, obvious questions like this can be significantly more dangerous than you’d think – corralling parents into a corner that is difficult to escape from. They are the foundation of an insidious in-home sales strategy one former sales person described as “a sheep paddock, where you would go around shutting the gates as you went through your routine. So that at the end, the only gate left open was to buy”.
I'm chairing and presenting at this week's PR and New Media Summit in Brisbane, and it's got me thinking about the evolving nature of public relations.
When I started my BA (Public Relations) at Deakin in 1985, the role of the mass media was of paramount importance to PR practitioners. Mainframe computers were starting to be used for word processing, and telephone calls were made on rotary dial, fixed-line telephones (provided by Telecom).