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The evolving world of public relations

I'm chairing and presenting at this week's PR and New Media Summit in Brisbane, and it's got me thinking about the evolving nature of public relations.

When I started my BA (Public Relations) at Deakin in 1985, the role of the mass media was of paramount importance to PR practitioners. Mainframe computers were starting to be used for word processing, and telephone calls were made on rotary dial, fixed-line telephones (provided by Telecom).

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