*Submitted to the British Journal of Sports Medicine June 2014
Friday night’s AFL match between Collingwood and Sydney marked the opening of the code’s Indigenous Round. Yet the chance for the contribution of Indigenous footballers to the game – both past and present – to be recognised and celebrated was marred by a racial taunt from a young supporter at Sydney’s Indigenous star Adam Goodes.
The round of games aimed to recognise the contribution of Indigenous people and culture to the broader Australian society. While showcasing the unique talent and pride in culture of the Indigenous community, it simultaneously noted the struggle against racism that has accompanied the achievements of many Indigenous people in this country.
We are surprisingly poor judges how a particular event will make us feel into the future. In other words, we rely on how we feel right now to predict how we might feel about something later. Psychologists call it affective forecasting.
'Amidst the swirling maelstrom of technological progress so often heralded as the imminent salvation to all our ills, it can be necessary to remind ourselves that humanity sits at the centre, not technology... It's difficult to separate us from our creations but it's imperative that we examine this odd relationship' (Chris Arkenburg).
It's been called a fad with a disloyal fan base and a home for 'generic blathering', yet around the world people are signing up and logging into Twitter. With somewhere between 200 and 500 million users - numbers are debated - Twitter has the ultimate 'send to all' option. This is a place in which the technologically-savvy and journalists can engage in new patterns of communication - witnesses tweet from the scene, while journalists have the opportunity to uncover breaking news from their desks.
Ask any good salesman the key to making a sale, and they will tell you that there are two parts to a successful sales pitch. The first step is to create or highlight a problem in the mind of the customer. The second step is to provide a “logical” solution to the problem, thus dissipating any anxiety.
The key to the solution being accepted is that the customer has to feel some degree of trust in the salesperson, which makes it easier for the customer to believe that what is being offered will work. Once that happens, the belief becomes an integral part of their identity, so it becomes very difficult to dismiss it.
It’s pretty basic stuff, but it works most of the time.