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Injecting some shock into junk food marketing

An advertisement created by The Precinct studio highlights the debate about whether shock ads actually change behaviour. The viral execution features a mother preparing to inject her son with heroin before the scene changes to show him eating a hamburger.

 

The caption reads: ''You wouldn't inject your children with junk so why are you feeding it to them?''

McDonald's isn't lovin' it much

A new advertisement to be shown in Washington DC (US) made by the health lobby group, Physicians Committee for Responsible Medicine (PCRM) shows an overweight, middle aged man lying in the morgue, with a half-eaten hamburger in his hand. Some lame acting by a weeping woman (the assumption is that she is related to him) and a nodding doctor, rounds out a generally unremarkable execution.

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