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AMA

When advertising is shocking

On New Years day, as the Victorian and Northern Territory governments followed NSW, WA and the ACT by implementing laws preventing cigarettes from being put on display to the public, the Australian Medical Association called for a $25 million TV and newspaper advertising campaign showing “damaged vital organs or people drinking liquefied body fat” to shock Australians into giving up junk food and sugary soft drinks. The good doctors based their call upon a belief that the fear-based advertising campaigns used by the TAC (in Victoria) and Quit have been effective in changing behaviour around driving and smoking.

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