Deakin University » Communities »

Business and Law

The Seduction of Winning!

Involvement in professional sport is seductive. Winning seduces, but winning premierships is the ultimate force of seduction. It has, over many years, driven a win-at-all costs culture in sport.

 

In an era of professional sport systems and governance how is it possible for the Melbourne Storm to blatantly rort the salary cap? Salary cap rorting in professional sport is similar to white collar trangressions, and could be deemed the Melbourne Storm’s global (local) financial crisis. The penalties imposed by the NRL are harsh but necessary. The decision to strip the Storm of the right to earn premiership points in 2010 will place the club on the brink of extinction.

 

Growth in Virtual ANZAC Day Commemorations

With a volcano erupting and disrupting people’s plans to make a pilgrimage to Gallipoli, a virtual ANZAC Day commemoration is looking more likely. As couples decide to have an internet wedding due to travel plans being disrupted by the volcanic ash, why not remember ANZAC Day online through an internet site? Social networking has been used for love before. Lots of people have an emotional attachment to ANZAC Day. With real travel plans disrupted, virtual tours may become more popular.

 

Natonal Identity and the Arts: A Visual Landscape Fiction?

National identity is a theme that is on the arts agenda again. It is a perrenial theme, that recurs from time to time, usually when an artist is accused of plagiarism, copying or deception. With the visual artist, Sam Leach winning both the Archibald portrait prize and the Wynne landscape prize put on by the Art Gallery of New South Wales, he is placed in the pantheon of one of only three Australian artists who have taken out both prizes. His art prize bed fellows are Russell Drysdale and Brett Whiteley, both of whom went on to gain wide acclaim and sometimes notoriety for their art. Some people said it was antics, not art. Is this what we are seeing here with the Sam Leach affair?

Italians have a point

It is embarrassing to Australia that the Italian Textile Association has taken the extraordinary step of formally expressing its disappointment about the recent visit to Biella, Italy, of three directors from the Australian Wool Innovation Board.

The association raised a number of concerns. They felt the informal delegation didn't express official AWI thinking; they were embarrassed and disappointed at seeing people involved in clear conflicts of interest; they were surprised and upset by the lack of knowledge and extreme insensitivity to the mulesing issue, and the lack of communication about an upcoming advertising campaign.

Is the Kentucky Fried Chicken ad racist?

 

So, there has been lots of coverage (of US coverage) in Australia, and some coverage (of the Australian coverage of the US coverage) in the US, about an advertisement designed for the Australian market where an Australian cricket fan, finds himself in a crowd of West Indian cricket fans. To placate the “scary” crowd (who seem to be very happy and enjoying the cricket), the Australian hands out a bucket of Kentucky Fried Chicken. This advertisement forms part of the company’s "KFC’s Cricket Survival Guide" summer promotion campaign (click here to see other ads in the campaign).

 

A fable of bananas and banking

 

Reports in the Fairfax press and the ABC that Westpac customers received a video on Monday, comparing bananas as borrowed cash, and smoothies as credit, is about as wacky as a bank can get. It’s probably not as strange as the bizaare Celebrex Ad – “it won’t kill you… we hope”.

 

iSnack update 2.3.1

Reports from SMH and other news outlets are advising that Kraft has responded to consumer “outrage” at the name of Kraft’s new product, iSnack 2.0 (is this Kraft’s Vista?), and decided to re-visit the competition to name the new product. This time, it will be a popularity vote – in the style of Australian Idol – another opportunity perhaps to raise the profile of the new product. Of course, iSnack 2.0 was a dumb name, but the amount of column inches (online, on TV and on-paper) devoted to this issue has been extraordinary.

 

iSnack 2.0: a branding disaster... I think not!

 

Kraft Foods has released a new product that contains a combination of the black beer slops that Australians lovingly call Vegemite, and cream cheese. Non-Australians already find the black stuff weird, but in Australia, there has been a bit of a stink around the name that they have given to the new product, iSnack 2.0.

 

I’m the first person to say that any company that puts “i” in front of their brand, or product, and suddenly thinks that the “young people” will buy it is a bit of a nong, but Kraft may be on to something, that has been missed by all the complainers. 

 

Advertising coming soon to a shopping trolley near you

 

Small screens on shopping trolleys will exploit your psychological state at the supermarket, while collecting data about your shopping behaviour

~

New technology to be attached to supermarket trolleys will play on the human mind’s openness to suggestion when undertaking a low-involvement activity such as grocery shopping. And if marketers respond to new research published in the Journal of Consumer Behaviour, it won’t be long before small screen advertising is attached to your small shopping basket. But there is much more to this little activity than giving you helpful information about specials and offers.

 

... You're standing in it

Of course, I'd heard a lot about her. It was quite difficult not to know about her. She was beautiful, she was exotic, she was fun, and open and tolerant. I mean it was hard not to miss her. I could see that she was quite sporty, pretty successful, and someone that I would definitely like to get to know.

 

And, she was young. But not young in a silly, immature kind of way. She was young in a good way – fresh, fun, a little bit risky. 

 

But starting to mature. And the thing about her was that I had heard that she was quite complex… and I guess that was something that was really appealing about her. Fun, edgy, exciting.

 

But on the other hand there was a complexity about her… brooding, mysterious, creative, even spiritual. She was more than a single idea, she was the perfect package.

 

Syndicate content