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plain-packaging

Why plain cigarette packaging will change smokers... incrementally

 

When it comes to branding and advertising, much of what we are exposed to creates only marginal difference. But even small differences can tip the balance toward a particular choice, and plain packaging of tobacco products will make this kind of difference.

 

This is because small differences build up into larger differences, and in marketing, the game is all about increments rather than dramatic changes in behaviour.

 

So, if we are serious about reducing the number of smokers in our population, the removal of branding, logos and promotion on the packages of tobacco products is a small step in the right direction.

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