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consumer behaviour

Changing attitudes to the carbon tax

The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax.

In his letter to members, Minerals Council chief executive Mitch Hooke says that in current day Australia, major policy battles are fought and won in the media and that miners must spend accordingly.

So is Mitch Hooke right when he says the “new paradigm is one of public contest through the popular media more so than rational, effective, considered consultation and debate”?

It's life, Jim, but not as we know it, Part One

 

Despite a clear and substantial increase in the amount and quality of information available to the modern consumer through globalisation, and communication advances, we still don’t always make decisions that are in our best interests, particularly in the areas where politicians and lawyers seem to spend a lot of time, such as financial, telecommunications, and even competition policy. So what can policy makers do to at least create an environment of better consumer outcomes?

Cigarette brands and the plain truth

Cigarette packages have become the last bastion of advertising for cigarette manufacturers.

The new plain package cigarettes will be presented in olive green packaging, with the only visible logo a graphic health warning. The brand of the cigarette appears in plain type and small font.

Cigarette companies promote and sell through colours, logos and images. To this end, cigarette packets are designed to reassure smokers about risk and to reinforce smokers’ self-image.

Research has shown that changing the message, picture and colour of packaging has a significant influence over choice by younger consumers.

Importantly, the research showed that changing the size of the graphic warning picture, the size and number of brand elements, and the colour of the packaging has been linked to promoting cessation of smoking amongst young adult smokers.

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