Deakin Speaking

 Politics is a tricky business. Being in government is even trickier.

But it should be pretty simple. It’s like any other business, isn’t it? It’s all just marketing. You find out what they want, you tell them what you’re going to do, and then you give it to them.

So is it simply a case of “selling” yourself a bit better, as independent MP Andrew Wilkie posited last week on ABC Radio National?

If that is the case, what does the government need to do?

Ask any good salesperson the key to making a sale, and they will tell you that there are two parts to a successful sales pitch.

Making the sale