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Selling the Rugby World Cup
The Rugby World Cup has returned to New Zealand for the first time since the nation co-hosted the debut tournament 24 years ago. But New Zealand Rugby Union head, Steve Tew has already raised concerns about the financing behind the game and whether New Zealand can even afford to play in another World Cup. If we judge from a purely commercial standpoint, it might rationally be expected that New Zealand may be hosting the world cup for the last time, despite the success of the sport in the region.