As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative ways to get their brands into the minds of their target markets.
With this in mind, on Wednesday, Spotify – the Swedish music streaming service that gives subscribers who pay with cash, or by listening to ads, access to a huge amount of music from major and independent record labels – unveiled a global partnership with Coca-Cola. The soft drink behemoth will curate content and music for Spotify members, and according to Coke, “takes advantage of the existing Spotify relationship with Facebook and the Coca-Cola Facebook audience of over 40 million fans to create a social experience that will reach millions of interconnected consumers around the world.”
Australia recently signed a deal with the United Arab Emirates to provide uranium for the Persian Gulf country’s planned nuclear power plants.
In the current climate of economic uncertainty and fiscal restraint, governments are quick to reassure us that they are making every effort to “do more with less”. Providing mobility for citizens in Australia’s rapidly growing cities is a key public policy goal. When faced with alternative transport options, sensible governments will invest in measures that achieve maximum benefits for the least cost, right? Well, um, maybe.
In fact, governments of all persuasions in Australia have been slow to align transport policies with comprehensive assessments of the benefits and costs of alternative transport modes. A recent example of this mismatch is the Victorian Government’s decision to stop funding the VicRoads Bicycle Program. Funding for the program (which averaged $15 million a year over the last three years) has effectively been abolished.
For the past six weeks a high-level US team has been in Pakistan trying to negotiate a resumption of the convoys which travel through the country and provide Coalition forces in Afghanistan with about 30% of their non-lethal supplies.
Pakistan decided unilaterally to stop the convoys following the killing of 24 Pakistani soldiers at a border post by Coalition fighter planes in November last year.
One of the major sticking points in the negotiations is the fee Pakistan wants to impose on each container truck travelling through the country. Prior to the halt, Islamabad used to charge US$250 per truck; they are now asking for $3000.
The deep freeze
The Australian Competition and Consumer Commission and its new chairman, Rod Sims, have allowed their pro-competition charter to be sacrificed on the altar of broadband politics.
The decision to allow Optus to be paid to withdraw access to the HFC cable that reaches well over 1.4 million customers, destroys competition in broadband, restricts a cheaper option for state-owned and vulnerable NBN, and means that the choice other countries have between fast HFC cable models and NBN fibre connections is denied Australians.
Next the ACCC will pretend it’s OK for NBN to pay $20 billion over time to Telstra for closing down copper and the HFC cable as channels for broadband.
Again, a travesty in terms of what the ACCC should be about – promoting competition, not euthanasia of telecommunications assets.
This article first appeared in The Australian Financial Review, 31 May 2012
Last night’s budget contained an important step towards realising a National Disability Insurance Scheme (NDIS), with $1bn allocated over the next four years. Of these funds, $342.5 million will pay for individualised care and support for 10,000 people in four yet-to-be-announced “launch sites” in 2013-14. The trial will grow to include 20,000 people by 2014-15.
The remainder of the funding will go towards the set-up costs of the NDIS over four years, including systems for data collection and analysis, local area coordinators, a new agency to oversee implementation and manage delivery, assessment of need and monitoring of outcomes and the effectiveness of the scheme.
The government’s announcement will see people assisted by the scheme a year earlier than the timeline the Productivity Commission suggested in its 2011 report into disability care and support.
But there are some major shortfalls in last night’s announcement.
Government budgets are increasingly becoming more political documents. This has been particularly evident with the federal government’s pledge to return the budget to surplus. However, budget numbers are calculated pursuant to accounting principles and a number of accounting ‘tricks’ can be identified behind the $1.5 billion surplus number.
Moving of spending out of the 2012-13 budget year
Given its commitment to announcing a surplus, the government has had an incentive to move spending out of the 2012-13 budget year.
What is especially evident is the extent to which the government has made ‘policy decisions’ which have taken spending out of the 2012-13 year and brought it forward into the current financial year (ie year ending 30 June 2012).
In the recently released Victorian government budget and in the accompanying Treasurer’s speech, the government made much of a fall in GST and stamp duty revenue, claiming ‘significant revenue write downs’ and a reduction of $7.6 billion over the forthcoming four year period 2012-13 to 2015-16.
This would suggest an actual expected decline in the total revenue amounts from past years and into future years.
However, close reading of the budget indicates that the reference to the decline relates to estimates made in late 2010.
In fact, the budget figures clearly show that government revenue has actually been increasing steadily since the time of those estimates and that this will continue to be the case.
Total revenue will increase by 3.2% for 2012-13 and then increase by an average of 4.4% for the following three years.