In 2008, John Maritotti, author of The Chinese Conspiracy and cyber-attack expert, claimed social media was an invitation to "at best, uncontrolled and permanent over-exposure and at worst, identity theft or misuse". We've come a long way since 2008. In fact, we've come a long way since the late 1990s when fears of identity theft, identity confusion and deception shaped our engagements with online communication technologies - or CMC, computer mediated communication, as it was known at the time.
