Deakin University » Communities »

advertising

Advertising coming soon to a shopping trolley near you

 

Small screens on shopping trolleys will exploit your psychological state at the supermarket, while collecting data about your shopping behaviour

~

New technology to be attached to supermarket trolleys will play on the human mind’s openness to suggestion when undertaking a low-involvement activity such as grocery shopping. And if marketers respond to new research published in the Journal of Consumer Behaviour, it won’t be long before small screen advertising is attached to your small shopping basket. But there is much more to this little activity than giving you helpful information about specials and offers.

 

Churches probably need more than faith for ad campaign to work

News that Christian Churches in Australia are about to start an advertising blitz to persuade people to bring Jesus into their lives, once again shows how naïve and uninformed businesses, government, and people are generally when they believe that advertising has some magical power to persuade people to behave the way they want them to. It seems that thousands of churches across 15 Christian denominations in NSW are behind a project that aims to promote the message that the teachings of Jesus are still relevant. The campaign, based around the slogan, “Jesus. All About Life” begins in three weeks.

Syndicate content